Back to guides

FAQ Schema

FAQ Schema guide

Use FAQ Schema when the page contains real questions and answers users can read.

Open Schema Generator

Only mark up visible FAQs

FAQ Schema should represent questions and answers already shown on the page. Avoid adding hidden content or promotional copy that does not answer the question.

Keep answers concise

A useful FAQ answer is direct, factual, and specific to the page. Long sales paragraphs are harder for users and search engines to understand.

Connect FAQ to SERP previews

After generating FAQ JSON-LD, review the page title and meta description so the search result tells the same story as the structured data.