เช็กลิสต์ SEO ตามประเภทหน้า

# Page Type SEO Checklist

## Summary

- Score: 100/100 (strong)
- Page type: product
- Site type: ecommerce
- Search intent: transactional
- URL: https://example.com/products/running-shoe
- Primary keyword: lightweight running shoe

## Recommended Schema

- Product
- Offer
- AggregateRating
- BreadcrumbList

## Warnings

- No major warnings

## Checklist

### Metadata
- [ ] Title tag is unique, front-loads the primary keyword, and matches the page job. (critical)
- [ ] Meta description explains the promise, audience, and next action without keyword stuffing. (recommended)
- [ ] Self-referencing canonical URL is present and matches the final indexable URL. (critical)
- [ ] Robots meta allows indexing and following unless this page should intentionally stay out of search. (critical)

### Product content
- [ ] Product name, category, price, availability, variants, and shipping or access details are visible. (critical)
- [ ] Copy explains benefits, specs, use cases, and buying objections for the target keyword. (critical)
- [ ] Reviews, ratings, testimonials, or proof blocks support purchase confidence. (recommended)
- [ ] Product images are compressed, descriptive, and aligned with Open Graph sharing assets. (recommended)

### Structured data
- [ ] Product schema includes name, image, description, brand, SKU where relevant, price, currency, availability, and canonical URL. (critical)
- [ ] Review or AggregateRating markup matches visible reviews and avoids fabricated ratings. (recommended)

### Conversion path
- [ ] Primary purchase or trial CTA is visible, tested, and consistent with page intent. (critical)
- [ ] Links to sizing, refund, shipping, docs, comparisons, or support reduce last-mile hesitation. (recommended)

### Technical signals
- [ ] Final URL returns 200, uses HTTPS, and avoids redirect chains. (critical)
- [ ] Mobile layout, tap targets, and above-the-fold content are reviewed. (critical)
- [ ] Core Web Vitals risks, image weight, and render-blocking assets are checked. (recommended)

### Internal links
- [ ] Breadcrumbs or clear hierarchy links help users and search engines understand the page. (recommended)
- [ ] Internal links use descriptive anchors and point users to the next useful page. (recommended)