Search Intent Checklist Builder

# Search Intent Checklist

Keyword: best running shoes for flat feet
Intent: commercial
Page type: comparison
Audience stage: evaluation
CTA: Compare shortlisted products
Score: 100/100 (aligned)

## Intent match

- [ ] Keyword promise is explicit (critical)
  - The page answers what someone searching "best running shoes for flat feet" expects first.
- [ ] SERP format is respected (critical)
  - Best, vs, alternative, comparison, review, or category shortlist.
- [ ] Primary question is answered early (critical)
  - Help the searcher compare options and reduce decision risk.

## Content shape

- [ ] Page structure matches the selected page type (critical)
  - comparison table, alternatives, pros and cons, buying criteria, update date, and final recommendation
- [ ] Decision criteria are visible before the recommendations (recommended)
  - Useful for commercial intent and comparison pages.
- [ ] A comparison table summarizes options, prices, fit, and tradeoffs (recommended)
  - Useful for commercial intent and comparison pages.
- [ ] Alternatives, pros and cons, and who each option is for are covered (recommended)
  - Useful for commercial intent and comparison pages.
- [ ] Next-step section exists (recommended)
  - Add links or modules for related guides, product pages, demos, or support paths.

## Proof and trust

- [ ] Claims have visible proof (recommended)
  - Show review signals, test criteria, screenshots, pricing notes, and update dates.
- [ ] Freshness signals are visible (recommended)
  - Show updated dates, current pricing, availability, screenshots, or policy status where relevant.
- [ ] Objections are handled before the CTA (recommended)
  - Cover limits, fit, pricing, delivery, returns, compatibility, or setup effort.

## CTA alignment

- [ ] Primary CTA matches intent (critical)
  - Use a CTA like "Compare shortlisted products" instead of a generic next step.
- [ ] Secondary CTA catches lower-commitment users (recommended)
  - Offer an alternate step such as "View recommended option".
- [ ] CTA appears at natural decision points (recommended)
  - Place the CTA after the intro, after proof, and near the end without interrupting the answer.

## SEO packaging

- [ ] Title and meta description reflect the same intent (recommended)
  - Use the keyword, page type, and value promise without changing the intent.
- [ ] H1, Schema, and Open Graph do not contradict the page type (recommended)
  - Match Article, Product, FAQ, Breadcrumb, or WebPage markup to the visible content.
- [ ] Internal links support the user journey (recommended)
  - Link from informational pages to comparison or product pages, and from product pages back to proof or docs.

## Recommended CTAs

- Compare shortlisted products
- View recommended option
- Open the buying guide