产品页 SEO 检查清单

# 产品页 SEO 检查清单

## 摘要

- 评分: 100/100 (ready)
- 产品: Merino Travel Hoodie for Long Flights
- 主关键词: merino travel hoodie
- 销售场景: direct

## 问题

- No major issues found.

## 检查清单

### Metadata
- [x] title is specific, product-led, and between 35 and 70 characters. (critical)
- [x] title includes the primary buying keyword naturally. (critical)
- [x] H1 contains the product name and matches the search promise. (critical)
- [x] Slug is lowercase, stable, readable, and product-specific. (recommended)
- [x] Meta description explains the product value in 110 to 170 characters. (recommended)
- [x] Canonical URL points to the preferred product page. (critical)

### Commerce readiness
- [x] price and currency are visible and match structured data. (critical)
- [x] stock or preorder status is visible and honest. (critical)
- [x] Variants, sizes, colors, or bundles are easy to compare. (recommended)
- [x] Primary CTA is visible above the fold and uses clear purchase language. (critical)
- [x] Shipping, returns, tax, and delivery expectations are linked near the purchase decision. (recommended)

### Images and media
- [x] Product gallery includes enough images for search and conversion context. (recommended)
- [x] Every product image alt text names the product, view, or use case. (critical)
- [x] Product copy is unique, benefit-led, and not copied from supplier or marketplace descriptions. (critical)

### Trust and internal discovery
- [x] Reviews or testimonials are present and support aggregate rating eligibility. (recommended)
- [x] FAQ answers objections about fit, shipping, compatibility, care, or returns. (recommended)
- [x] Internal links connect the product to categories, guides, comparison pages, or bundles. (critical)

### Schema and rich results
- [x] Product schema includes name, image, description, brand, sku, and canonical URL. (critical)
- [x] Offer schema includes price, currency, availability, and URL. (critical)
- [x] aggregate rating schema is present only when visible reviews support it. (recommended)
- [x] Breadcrumb schema reflects the product category path. (recommended)