营销追踪规范

UTM 分类规范模板生成器

选择团队使用的渠道,一次生成可复用的 UTM 命名标准。

模板已就绪8
渠道3
规则行8
来源8
媒介3

选择渠道

勾选团队实际使用的所有营销渠道。

UTM 分类表

将此表作为团队配置营销活动时的统一依据。

渠道平台utm_sourceutm_mediumutm_campaignutm_content
付费搜索Google Adsgooglecpc{initiative}_{audience}_{region}_{period}{creative}_{placement}
付费搜索Microsoft Adsbingcpc{initiative}_{audience}_{region}_{period}{creative}_{placement}
付费社交Facebook Adsfacebookpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付费社交Instagram Adsinstagrampaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付费社交LinkedIn Adslinkedinpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付费社交TikTok Adstiktokpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
电子邮件Newsletternewsletteremail{initiative}_{audience}_{region}_{period}{link}_{position}
电子邮件Lifecycle Emaillifecycleemail{initiative}_{audience}_{region}_{period}{message}_{link}

团队规范

复制 Markdown 内容到团队文档。

# UTM 分类规范

## 摘要
- 渠道: 3
- 规则行: 8
- 来源: 8
- 媒介: 3

## 命名约定
- 活动命名模式: `{initiative}_{audience}_{region}_{period}`
- 示例: `summer_launch_prospects_global_2026_q3`
- 校验正则: `^[a-z0-9]+(?:_[a-z0-9]+){3,}$`

## 渠道映射
| 渠道 | 平台 | 来源 | 媒介 | 活动 | 内容 |
| --- | --- | --- | --- | --- | --- |
| 付费搜索 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费搜索 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 电子邮件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 电子邮件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |

验证器预设

复制 JSON 规则并用于 UTM 命名规范验证器。

{
  "requiredParams": [
    "utm_source",
    "utm_medium",
    "utm_campaign"
  ],
  "allowedSources": [
    "bing",
    "facebook",
    "google",
    "instagram",
    "lifecycle",
    "linkedin",
    "newsletter",
    "tiktok"
  ],
  "allowedMediums": [
    "cpc",
    "email",
    "paid_social"
  ],
  "caseStyle": "lowercase",
  "separator": "underscore",
  "campaignPattern": "^[a-z0-9]+(?:_[a-z0-9]+){3,}$"
}