营销追踪规范
UTM 分类规范模板生成器
选择团队使用的渠道,一次生成可复用的 UTM 命名标准。
模板已就绪8
选择渠道
勾选团队实际使用的所有营销渠道。
UTM 分类表
将此表作为团队配置营销活动时的统一依据。
| 渠道 | 平台 | utm_source | utm_medium | utm_campaign | utm_content |
|---|---|---|---|---|---|
| 付费搜索 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费搜索 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 电子邮件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 电子邮件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |
团队规范
复制 Markdown 内容到团队文档。
# UTM 分类规范
## 摘要
- 渠道: 3
- 规则行: 8
- 来源: 8
- 媒介: 3
## 命名约定
- 活动命名模式: `{initiative}_{audience}_{region}_{period}`
- 示例: `summer_launch_prospects_global_2026_q3`
- 校验正则: `^[a-z0-9]+(?:_[a-z0-9]+){3,}$`
## 渠道映射
| 渠道 | 平台 | 来源 | 媒介 | 活动 | 内容 |
| --- | --- | --- | --- | --- | --- |
| 付费搜索 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费搜索 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付费社交 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 电子邮件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 电子邮件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |验证器预设
复制 JSON 规则并用于 UTM 命名规范验证器。
{
"requiredParams": [
"utm_source",
"utm_medium",
"utm_campaign"
],
"allowedSources": [
"bing",
"facebook",
"google",
"instagram",
"lifecycle",
"linkedin",
"newsletter",
"tiktok"
],
"allowedMediums": [
"cpc",
"email",
"paid_social"
],
"caseStyle": "lowercase",
"separator": "underscore",
"campaignPattern": "^[a-z0-9]+(?:_[a-z0-9]+){3,}$"
}