行銷追蹤規範
UTM 分類規範模板產生器
選擇團隊使用的渠道,一次產生可重複使用的 UTM 命名標準。
模板已就緒8
選擇渠道
勾選團隊實際使用的所有行銷渠道。
UTM 分類表
將此表作為團隊設定行銷活動時的統一依據。
| 渠道 | 平台 | utm_source | utm_medium | utm_campaign | utm_content |
|---|---|---|---|---|---|
| 付費搜尋 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費搜尋 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 電子郵件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 電子郵件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |
團隊規範
複製 Markdown 內容到團隊文件。
# UTM 分類規範
## 摘要
- 渠道: 3
- 規則列: 8
- 來源: 8
- 媒介: 3
## 命名約定
- 活動命名模式: `{initiative}_{audience}_{region}_{period}`
- 範例: `summer_launch_prospects_global_2026_q3`
- 驗證正則: `^[a-z0-9]+(?:_[a-z0-9]+){3,}$`
## 渠道對照
| 渠道 | 平台 | 來源 | 媒介 | 活動 | 內容 |
| --- | --- | --- | --- | --- | --- |
| 付費搜尋 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費搜尋 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 電子郵件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 電子郵件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |驗證器預設
複製 JSON 規則並用於 UTM 命名規範驗證器。
{
"requiredParams": [
"utm_source",
"utm_medium",
"utm_campaign"
],
"allowedSources": [
"bing",
"facebook",
"google",
"instagram",
"lifecycle",
"linkedin",
"newsletter",
"tiktok"
],
"allowedMediums": [
"cpc",
"email",
"paid_social"
],
"caseStyle": "lowercase",
"separator": "underscore",
"campaignPattern": "^[a-z0-9]+(?:_[a-z0-9]+){3,}$"
}