行銷追蹤規範

UTM 分類規範模板產生器

選擇團隊使用的渠道,一次產生可重複使用的 UTM 命名標準。

模板已就緒8
渠道3
規則列8
來源8
媒介3

選擇渠道

勾選團隊實際使用的所有行銷渠道。

UTM 分類表

將此表作為團隊設定行銷活動時的統一依據。

渠道平台utm_sourceutm_mediumutm_campaignutm_content
付費搜尋Google Adsgooglecpc{initiative}_{audience}_{region}_{period}{creative}_{placement}
付費搜尋Microsoft Adsbingcpc{initiative}_{audience}_{region}_{period}{creative}_{placement}
付費社群Facebook Adsfacebookpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付費社群Instagram Adsinstagrampaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付費社群LinkedIn Adslinkedinpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
付費社群TikTok Adstiktokpaid_social{initiative}_{audience}_{region}_{period}{creative}_{placement}
電子郵件Newsletternewsletteremail{initiative}_{audience}_{region}_{period}{link}_{position}
電子郵件Lifecycle Emaillifecycleemail{initiative}_{audience}_{region}_{period}{message}_{link}

團隊規範

複製 Markdown 內容到團隊文件。

# UTM 分類規範

## 摘要
- 渠道: 3
- 規則列: 8
- 來源: 8
- 媒介: 3

## 命名約定
- 活動命名模式: `{initiative}_{audience}_{region}_{period}`
- 範例: `summer_launch_prospects_global_2026_q3`
- 驗證正則: `^[a-z0-9]+(?:_[a-z0-9]+){3,}$`

## 渠道對照
| 渠道 | 平台 | 來源 | 媒介 | 活動 | 內容 |
| --- | --- | --- | --- | --- | --- |
| 付費搜尋 | Google Ads | google | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費搜尋 | Microsoft Ads | bing | cpc | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Facebook Ads | facebook | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | Instagram Ads | instagram | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | LinkedIn Ads | linkedin | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 付費社群 | TikTok Ads | tiktok | paid_social | {initiative}_{audience}_{region}_{period} | {creative}_{placement} |
| 電子郵件 | Newsletter | newsletter | email | {initiative}_{audience}_{region}_{period} | {link}_{position} |
| 電子郵件 | Lifecycle Email | lifecycle | email | {initiative}_{audience}_{region}_{period} | {message}_{link} |

驗證器預設

複製 JSON 規則並用於 UTM 命名規範驗證器。

{
  "requiredParams": [
    "utm_source",
    "utm_medium",
    "utm_campaign"
  ],
  "allowedSources": [
    "bing",
    "facebook",
    "google",
    "instagram",
    "lifecycle",
    "linkedin",
    "newsletter",
    "tiktok"
  ],
  "allowedMediums": [
    "cpc",
    "email",
    "paid_social"
  ],
  "caseStyle": "lowercase",
  "separator": "underscore",
  "campaignPattern": "^[a-z0-9]+(?:_[a-z0-9]+){3,}$"
}