Analytics Consent Mode Checklist

# Analytics Consent Review Record

Generated at: 2026-08-19T14:17:23.674Z
Regions: Global baseline, EU / EEA
Tools: Google Tag Manager, Google Analytics 4, Google Ads

## Summary

Status: Critical checks open
Score: 0/100
Completed: 0/22
Open critical checks: 17

## CMP and user choice

- □ Assign the CMP owner and vendor (Critical)
- □ Test consent withdrawal (Critical)
- □ Require a choice before optional access (Critical)
- □ Map granular purposes (Critical)
- □ Provide equal reject and accept paths (Critical)

## Consent mode

- □ Set a global default state (Critical)
- □ Run consent initialization first (Critical)
- □ Order default and update commands (Critical)
- □ Configure Consent Mode v2 signals (Critical)
- □ Pass Google Ads consent signals (Critical)
- □ Default Google consent to denied (Critical)

## Tags and pixels

- □ Separate essential technologies (Recommended)
- □ Review every GTM tag’s consent settings (Critical)

## Documentation

- □ Inventory data and cookies (Critical)
- □ Link the current privacy policy (Critical)
- □ Define consent records (Recommended)
- □ Retain consent evidence (Recommended)
- □ Review policy and banner wording (Recommended)

## Testing and QA

- □ Test regional routing (Critical)
- □ Test Google Ads conversions (Recommended)
- □ Test the consent-state matrix (Critical)
- □ Audit network requests and storage (Critical)