Analytics implementation QA

Pixel Placement Checklist

Select page types, analytics platforms, and events to build a practical pixel placement matrix, then verify each implementation.

This matrix provides general implementation guidance. Trigger events only after the corresponding real user action succeeds, and check each platform’s latest documentation before publishing. It does not mean every event should fire on page load.

Required checks open0/100
Verified cells0/27
Missing required24
Recommended open3
Matrix cells27

Page types

Choose every page context included in this implementation.

Platforms

Select the analytics and advertising platforms you use.

Events

Choose the events required by your measurement plan.

Implementation details

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Pixel placement matrix

27 implementation cells generated from your selections.

VerifiedPage typePlatformEventPlatform event namePriorityStatus
Site-wideGoogle Analytics 4Base pixel or tagGoogle tag / GA4 configRequiredMissing
Site-wideGoogle AdsBase pixel or tagGoogle tagRequiredMissing
Site-wideMeta PixelBase pixel or tagMeta Pixel baseRequiredMissing
HomepageGoogle Analytics 4Page viewpage_viewRequiredMissing
Landing pageGoogle Analytics 4Page viewpage_viewRequiredMissing
Product pageGoogle Analytics 4Page viewpage_viewRequiredMissing
CheckoutGoogle Analytics 4Page viewpage_viewRequiredMissing
Lead formGoogle Analytics 4Page viewpage_viewRequiredMissing
HomepageMeta PixelPage viewPageViewRequiredMissing
Landing pageMeta PixelPage viewPageViewRequiredMissing
Product pageMeta PixelPage viewPageViewRequiredMissing
CheckoutMeta PixelPage viewPageViewRequiredMissing
Lead formMeta PixelPage viewPageViewRequiredMissing
HomepageGoogle AdsPage viewremarketing page viewRecommendedRecommended open
Landing pageGoogle AdsPage viewremarketing page viewRecommendedRecommended open
Product pageGoogle AdsPage viewremarketing page viewRecommendedRecommended open
Product pageGoogle Analytics 4View contentview_itemRequiredMissing
Product pageMeta PixelView contentViewContentRequiredMissing
Thank-you pageGoogle Analytics 4PurchasepurchaseRequiredMissing
Thank-you pageGoogle AdsPurchaseconversionRequiredMissing
Thank-you pageMeta PixelPurchasePurchaseRequiredMissing
Landing pageGoogle Analytics 4Leadgenerate_leadRequiredMissing
Landing pageGoogle AdsLeadconversionRequiredMissing
Landing pageMeta PixelLeadLeadRequiredMissing
Lead formGoogle Analytics 4Leadgenerate_leadRequiredMissing
Lead formGoogle AdsLeadconversionRequiredMissing
Lead formMeta PixelLeadLeadRequiredMissing

Export report

Copy or download the current matrix for implementation and QA handoff.

# Pixel Placement Review

Generated at: 2026-08-20T15:18:20.055Z

Page types: Site-wide, Homepage, Landing page, Product page, Checkout, Thank-you page, Lead form
Platforms: Google Analytics 4, Google Ads, Meta Pixel
Events: Base pixel or tag, Page view, View content, Purchase, Lead

## Summary

Status: Required checks open
Score: 0/100
Verified: 0/27
Missing required: 24
Recommended open: 3

## Pixel placement matrix

| Page type | Platform | Event | Platform event name | Priority | Status |
|---|---|---|---|---|---|
| Site-wide | Google Analytics 4 | Base pixel or tag | Google tag / GA4 config | Required | Missing |
| Site-wide | Google Ads | Base pixel or tag | Google tag | Required | Missing |
| Site-wide | Meta Pixel | Base pixel or tag | Meta Pixel base | Required | Missing |
| Homepage | Google Analytics 4 | Page view | page_view | Required | Missing |
| Landing page | Google Analytics 4 | Page view | page_view | Required | Missing |
| Product page | Google Analytics 4 | Page view | page_view | Required | Missing |
| Checkout | Google Analytics 4 | Page view | page_view | Required | Missing |
| Lead form | Google Analytics 4 | Page view | page_view | Required | Missing |
| Homepage | Meta Pixel | Page view | PageView | Required | Missing |
| Landing page | Meta Pixel | Page view | PageView | Required | Missing |
| Product page | Meta Pixel | Page view | PageView | Required | Missing |
| Checkout | Meta Pixel | Page view | PageView | Required | Missing |
| Lead form | Meta Pixel | Page view | PageView | Required | Missing |
| Homepage | Google Ads | Page view | remarketing page view | Recommended | Recommended open |
| Landing page | Google Ads | Page view | remarketing page view | Recommended | Recommended open |
| Product page | Google Ads | Page view | remarketing page view | Recommended | Recommended open |
| Product page | Google Analytics 4 | View content | view_item | Required | Missing |
| Product page | Meta Pixel | View content | ViewContent | Required | Missing |
| Thank-you page | Google Analytics 4 | Purchase | purchase | Required | Missing |
| Thank-you page | Google Ads | Purchase | conversion | Required | Missing |
| Thank-you page | Meta Pixel | Purchase | Purchase | Required | Missing |
| Landing page | Google Analytics 4 | Lead | generate_lead | Required | Missing |
| Landing page | Google Ads | Lead | conversion | Required | Missing |
| Landing page | Meta Pixel | Lead | Lead | Required | Missing |
| Lead form | Google Analytics 4 | Lead | generate_lead | Required | Missing |
| Lead form | Google Ads | Lead | conversion | Required | Missing |
| Lead form | Meta Pixel | Lead | Lead | Required | Missing |
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