Marketing launch operations
Campaign Launch Checklist
Select channels, work through the launch requirements, and record what your team has actually verified. “Completed” is a manual confirmation, not an automatic test.
This is a workflow master checklist. When an item links to a related tool, open that dedicated tool to perform the check, then return here to record the verified result; checks are not embedded here.
Launch blocked0/100
Campaign channels
Choose every channel in scope; channel-specific checks are added dynamically.
Launch details
Add context that should appear in the handoff report.
Campaign details and checklist status are stored only in this browser.
Dynamic launch checklist
22 checks match the selected channels.
CriticalSetup
Define the campaign brief
Confirm objective, audience, offer, KPI, owner, scope, and approval criteria are documented.
CriticalSetup
Approve budget and schedule
Verify spend limits, pacing, start and end times, time zones, and approvers.
CriticalSetup
Align the UTM taxonomy
Validate required UTM fields, naming rules, case, separators, and channel mappings.
Complete check in related tool →CriticalDestination
QA every destination URL
Test the final URLs, HTTPS, parameters, redirects, and preservation of tracking values.
Complete check in related tool →CriticalDestination
Confirm the landing page is ready
Review content, mobile layout, forms, performance, SEO basics, and publication state.
Complete check in related tool →CriticalDestination
Align CTA copy and destination
Verify each ad or email CTA matches the landing-page promise and next action.
Complete check in related tool →CriticalTracking
Publish and verify the GTM container
Publish the approved GTM version and confirm the intended container is live.
Complete check in related tool →CriticalTracking
Place and verify measurement pixels
Confirm required base tags and conversion events fire on the correct pages and actions.
Complete check in related tool →CriticalTracking
Configure consent behavior
Verify CMP choices and regional consent states control analytics and advertising tags as intended.
Complete check in related tool →RecommendedTracking
Review analytics event names
Check GA4 event names and parameters against the agreed measurement plan.
Complete check in related tool →RecommendedCreative
Approve final creative assets
Confirm copy, images, video, dimensions, branding, legal review, and final versions.
CriticalLaunch
Run an end-to-end launch test
Complete a realistic journey from impression or message through landing page and conversion.
RecommendedLaunch
Assign monitoring and escalation owners
Name who watches spend, delivery, conversions, errors, and who can pause the launch.
CriticalChannelGoogle Ads
Verify Google Ads conversion actions
Confirm the correct primary and secondary conversions record with suitable values and attribution settings.
Complete check in related tool →CriticalChannelGoogle Ads
Review Google Ads campaign settings
Verify networks, locations, languages, bidding, budget, schedule, exclusions, and final URLs.
RecommendedChannelGoogle Ads
Check Google Ads policy and assets
Confirm ads and assets are approved or reviewable, accurate, and compliant before activation.
CriticalChannelMeta Ads
Verify Meta Pixel and domain setup
Confirm Pixel or dataset events, domain ownership, event priorities, and test events.
Complete check in related tool →CriticalChannelMeta Ads
Validate Meta ad URLs and UTM values
Check every placement uses the intended destination and approved tracking parameters.
Complete check in related tool →RecommendedChannelMeta Ads
Review Meta creative by placement
Preview copy, crops, safe areas, CTA, and mobile rendering for each selected placement.
CriticalChannelEmail
Verify unsubscribe and sender details
Test unsubscribe behavior and confirm sender identity, address, permissions, and compliance details.
Complete check in related tool →CriticalChannelEmail
Validate email links and tracking
Click-test every link and verify destinations, UTM values, redirects, and analytics continuity.
Complete check in related tool →RecommendedChannelEmail
Preview subject line and preheader
Review sender, subject, preheader, truncation, personalization, and inbox rendering.
Complete check in related tool →Launch report
Review the live report, then copy or export it for handoff.
# Campaign Launch Checklist Generated at: 2026-08-23T14:58:00.739Z Channels: Google Ads, Meta Ads, Email ## Summary Status: Launch blocked Readiness score: 0/100 Verified complete: 0/22 Open critical: 16 Blocked: 0 ## Setup - [ ] Define the campaign brief — Pending verification · Critical - [ ] Approve budget and schedule — Pending verification · Critical - [ ] Align the UTM taxonomy — Pending verification · Critical ## Destination - [ ] QA every destination URL — Pending verification · Critical - [ ] Confirm the landing page is ready — Pending verification · Critical - [ ] Align CTA copy and destination — Pending verification · Critical ## Tracking - [ ] Publish and verify the GTM container — Pending verification · Critical - [ ] Place and verify measurement pixels — Pending verification · Critical - [ ] Configure consent behavior — Pending verification · Critical - [ ] Review analytics event names — Pending verification · Recommended ## Creative - [ ] Approve final creative assets — Pending verification · Recommended ## Channel - [ ] Verify Google Ads conversion actions — Pending verification · Critical · Google Ads - [ ] Review Google Ads campaign settings — Pending verification · Critical · Google Ads - [ ] Check Google Ads policy and assets — Pending verification · Recommended · Google Ads - [ ] Verify Meta Pixel and domain setup — Pending verification · Critical · Meta Ads - [ ] Validate Meta ad URLs and UTM values — Pending verification · Critical · Meta Ads - [ ] Review Meta creative by placement — Pending verification · Recommended · Meta Ads - [ ] Verify unsubscribe and sender details — Pending verification · Critical · Email - [ ] Validate email links and tracking — Pending verification · Critical · Email - [ ] Preview subject line and preheader — Pending verification · Recommended · Email ## Launch - [ ] Run an end-to-end launch test — Pending verification · Critical - [ ] Assign monitoring and escalation owners — Pending verification · Recommended