Campaign tracking governance
UTM Naming Convention Validator
Paste campaign URLs, define your team's UTM rules, and find naming drift before analytics data becomes fragmented.
Convention failed65/100
Campaign URLs
Enter one complete HTTP or HTTPS URL per line.
URLs are parsed locally in your browser and are not submitted to a server.
Validation results
Failures break an explicit team rule; warnings identify naming drift that can be normalized.
Line 1
Passedhttps://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026&utm_content=hero_banner
sourcegooglemediumcpccampaignsummer_sale_2026This URL follows the selected convention.
Line 2
Failedhttps://example.com/demo?utm_source=LinkedIn&utm_medium=Paid Social&utm_campaign=Summer Sale&utm_content=Hero CTA
sourceLinkedInmediumPaid SocialcampaignSummer Saleutm_source does not use Lowercaseutm_medium does not use Lowercaseutm_medium does not use the Underscore (_) separatorutm_campaign does not use Lowercaseutm_campaign does not use the Underscore (_) separatorutm_content does not use Lowercaseutm_content does not use the Underscore (_) separatorutm_source 'LinkedIn' is not allowedutm_medium 'Paid Social' is not allowedutm_campaign does not match ^[a-z]+_[a-z]+_\d{4}$
Normalized suggestion
https://example.com/demo?utm_source=linkedin&utm_medium=paid_social&utm_campaign=summer_sale&utm_content=hero_ctaLine 3
Passedhttps://example.com/blog?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale_2026
sourcenewslettermediumemailcampaignsummer_sale_2026This URL follows the selected convention.
Line 4
Warninghttps://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026&utm_content=hero_banner
sourcegooglemediumcpccampaignsummer_sale_2026Duplicate URL; first seen on line 1
UTM Naming Convention Report
Copy the audit for campaign QA or download the row-level CSV.
# UTM Naming Convention Report
- Score: 65/100
- Status: blocked
- URLs: 4
- Passed: 2
- Warnings: 1
- Failed: 1
## Rules
- Required: utm_source, utm_medium, utm_campaign
- Case: lowercase
- Separator: underscore
- Allowed sources: google, newsletter, linkedin
- Allowed mediums: cpc, email, social
- Campaign pattern: ^[a-z]+_[a-z]+_\d{4}$
## URL results
### Line 1 - pass
https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026&utm_content=hero_banner
- [x] Naming convention passed
### Line 2 - fail
https://example.com/demo?utm_source=LinkedIn&utm_medium=Paid Social&utm_campaign=Summer Sale&utm_content=Hero CTA
- [!] utm_source does not use Lowercase - utm_source; actual=LinkedIn; expected=lowercase
- [!] utm_medium does not use Lowercase - utm_medium; actual=Paid Social; expected=lowercase
- [!] utm_medium does not use the Underscore (_) separator - utm_medium; actual=Paid Social; expected=underscore
- [!] utm_campaign does not use Lowercase - utm_campaign; actual=Summer Sale; expected=lowercase
- [!] utm_campaign does not use the Underscore (_) separator - utm_campaign; actual=Summer Sale; expected=underscore
- [!] utm_content does not use Lowercase - utm_content; actual=Hero CTA; expected=lowercase
- [!] utm_content does not use the Underscore (_) separator - utm_content; actual=Hero CTA; expected=underscore
- [ ] utm_source 'LinkedIn' is not allowed - utm_source; actual=LinkedIn; expected=google, newsletter, linkedin
- [ ] utm_medium 'Paid Social' is not allowed - utm_medium; actual=Paid Social; expected=cpc, email, social
- [ ] utm_campaign does not match ^[a-z]+_[a-z]+_\d{4}$ - utm_campaign; actual=Summer Sale; expected=^[a-z]+_[a-z]+_\d{4}$
- Suggested URL: https://example.com/demo?utm_source=linkedin&utm_medium=paid_social&utm_campaign=summer_sale&utm_content=hero_cta
### Line 3 - pass
https://example.com/blog?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale_2026
- [x] Naming convention passed
### Line 4 - warn
https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026&utm_content=hero_banner
- [!] Duplicate URL; first seen on line 1 - actual=https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2026&utm_content=hero_banner; expected=1